“Charmed Meets Insecure” In New Web Series “Juju”

Cleanse your crystals and light your candles ’cause white girl witches are in retrograde and we have officially entered the season of literal Black girl magic. Between the various stories featuring Harry Potter’s Hermione, not one but two Power and Magic anthologies, and the new reboot of Charmed to name just a few properties, the last few years have proven to be a fortuitous time for the Black millennial magic user. Now you can add Juju to that list; a web series created by filmmaker and screen writer Jhe Ferguson (creator of Mental: A Three Part Film, an exploration of mental health and West Indian culture) and produced and directed by BNP favorite Chanel Dupree (the mind that brought us the story of Black girl sisterhood in the short film Shoulders).

Juju: The Web-Series Pitch Video from Jhé Ferguson on Vimeo. Described as “Charmed meets Insecure,” Juju tells the tale of three friends’ magical awakening in New York City on the youngest’s 27th birthday. As they struggle to harness their newfound powers and break a generational curse extending all the way back to Salem, their biggest adversary yet looms on the horizon: every day adulting. What I already love about this series is its deliberate approach to Blackness, magic, and the cultures where they collide; there’s a great deal of care and research to pairing each woman’s distinct personality with her lineage that you just don’t find in a lot of mainstream series that try to tackle magic and the African diaspora (I…