Azuki Manga Service Has a New Name: Omoi

For more than four years, digital manga platform and publisher Azuki, from KiraKira Media Inc., has been offering manga fans easy access to officially licensed English-translated manga through their apps on iOS, Android, and the web, with a fan-favorite subscription model and hundreds of series. Today, My favorite digital manga subscription service Azuki, home of my faves My Dear Detective: Mitsuko’s Case Files and newer fave Our Aimless Nights, is changing their name to Omoi. The catalog, user experience, payment model, and price are the same as always, albeit with a new name. Omoi means “thought” or “feeling” in Japanese, and represents the thoughtfulness and care that the small, hard-working team at Omoi has put into both their manga releases and their app experience over the past four years. The new name comes with a new domain, logo, color scheme, and brand identity, which are rolling out across Omoi’s apps and marketing channels this week. The website will be available at omoi.com, and the Android and iOS apps will be available in their respective app stores under the name Omoi: Manga Reader.

“The name represents a new phase for us, as we greatly expand our catalog in 2026,” says Co-Founder and Licensing/Marketing Director Evan Minto. “It also reduces the brand confusion around our old name, which was in use by multiple companies in other industries.” Currently Omoi is serializing new chapters of My Dear Detective: Mitsuko’s Case Files, Natsume & Natsume, and Yo…