New ‘X-Men: Apocalypse’ Trailer Just Dropped and Already Lost Your Attention

A new X:Men Apocalypse trailer just released, much to the excitement of — wait, you still here? Stay with me, stay with me! And I just lost you.

No matter how many trailers and how much hype this film tries to build, it just can’t seem to gain momentum in the way it hopes, mostly because, well, we’re not so easily fooled now. It’s not 2005 anymore. We’ve seen good comic movies and bad comic movies, we’ve seen lighthearted and dark, we’ve seen box office records and absolute flops… we’ve seen plenty. The X-Men movies can no longer cut it by simply being X-Men movies, and for many of us — let’s face it — that was the only reason we cared despite the majority of them being rather poor. Some of us felt it at the time, others came to the conclusion later after seeing better comic book adaptations, but regardless, by now, most of us just can’t get excited over another lackluster X-Men film:

Which is a shame, because this is Apocalypse. Of all the possible X-Men story plots, this should be among Marvel’s highest potentials. This is what we would’ve begged for in 2000, clamoring outside movies theaters promising that if they ever made an Apocalypse film we’d pre-order our pre-orders. Yet here it is, and I’m already wishing I was writing about Daredevil’s latest trailer instead. Or Ta-Nehisi Coates’ new Black Panther. Or the Black Panther movie that won’t come for years. Or Civil War II, the chances of a good Suicide Squad, concern of The Killing Joke, Netflix’s Luke Cage, or quite literally anything else. After a blockbuster Deadpool film, X-Men: Apocalypse feels like that antithesis of excitement. I can’t love or hate this film any more than I can love or hate Luke Perry’s career… it’s something I forgot about and just left in the past.

Will this spark the end of disinterest in comic films? That probably won’t happen for a long, long time; but perhaps what it will do is reiterate the point to movie studios that name recognition will no longer fill the room the same way. Comic movies aren’t special anymore, particularly X-Men ones, and the onus is back on them to make us care again. And that might be hard, because we’re a lot less desperate now. Matter fact, what are you still doing here? Have you seen that Daredevil trailer? My god, I can’t wait for Friday — I have food planned, and a viewing schedule, and we’re going to Hell’s Kitchen, and…

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  • Jordan Calhoun is a writer in New York City. His forthcoming debut book "Piccolo Is Black" is a celebration of the common adaptations we made while non-diverse pop culture helped us form identities. He holds a B.A. in Sociology and Criminal Justice, B.S. in Psychology with a minor in Japanese, and an M.P.A. in Public and Nonprofit Management and Policy. He might solve a mystery, or rewrite history. Find him on Instagram and Twitter @JordanMCalhoun

  • Show Comments

  • seth

    Hold on. “Another lackluster X-men film”? DOFP is the highest rated and grossing film of the series. Yes, there have been missteps, but between that movie and First Class, couldn’t the argument be made that this series is only getting better?

  • Ro

    I enjoyed DOFP, and First Class as well actually, however, i just could not get it up for this most recent trailer. It’s almost like they were trying to distract you with all the flashy green screen stuff.. Didn’t do it for me. I will see the movie regardless, but i sincerely hope it’s miles better than the trailer put out.

  • Alfonso Arriola (@TheDJRedVelvet)

    The only exciting thing about the trailer was Night Crawler rockin’ MJ’s Thriller jacket.

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